Fizz Lab Seltzer Kits

Fizz Lab is an alcohol brand that specialises in DIY drink recipe kits. This product line that will be introduced is a seltzer recipe kit, that aims to target a young adult audience with its vibrant, quirky and playful approach.

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There are three flavour variations for the seltzer kit which include Lemon and Lime Tang, Raspberry Guava Blitz and Tropical Sunset. Each packaging also includes an A4 Accordion Fold Brochure with instructions and information about Fizzlab as well as tips and tricks. 

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The overall design is cohesive as a set and aims to be a summery alcoholic beverage that can be enjoyed in social settings and make consumers feel good, relaxed and confident. 

​University Project

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December 2023

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Packaging

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