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Similar but Different:
The Redefined Image Saga of Melbourne & Amsterdam

This A4 printed monothematic publication dives into a deep analysis, comparing the city branding styles of Melbourne and Amsterdam, exploring how these cities shaped their overall brand identities. 

It features 32 pages including the front and back covers, and has additional translucent pages, to highlight each chapter in the publication. While maintaining a layout that encompasses the ideas of negative space, creating a sophisticated look to the publication that has a neutral colour scheme with a dash of red to create a bold appearance. 

University Project 

June 2024

Printed Publication

  • A4

  • 32 pages 

  • +4 translucent pages

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