Blanks Plus: Collection 01

A 21 post social media campaign designed for the launch of Collection 01 from the Jakarta based brand Blanks Plus. Redefining everyday essentials, the campaign featured sweatpants, sweatshorts, hoodies, sweatshirts, and tees, introducing each piece through a bold yet clean visual language that is true to the brand’s identity of confident minimalism and playful elegance.

Every post was intentionally crafted to create a cohesive and engaging feed, showcasing premium fits, curated styling, and to emphasise the brand’s clean aesthetic. The rollout captured both the versatility and elevated feel of the collection, establishing a strong digital presence for the brand’s first drop.